More about "dicas de marketing food"
13 CREATIVE RESTAURANT MARKETING IDEAS TO GET MORE CUSTOMERS
From lyfemarketing.com
Estimated Reading Time 9 mins
- Create social media challenges or contests. Everyone loves winning free stuff and a social media contest is a fun way to promote your brand. Try a giveaway contest where you ask people to tag their favorite dining buddy!
- Understand how hashtags work. Hashtags are a great tool to have in your box of creative restaurant marketing ideas. Why are hashtags important for your restaurant?
- User Generated Content. User generated content can make your life a whole lot easier! By using content that your followers post you can save time as well as money.
- Focus on Local SEO. If you are only going to choose one of these creative restaurant marketing ideas for your business, you better make it this one! Local SEO for restaurants is crucial.
- Web design for restaurants. Having a top-notch restaurant web design allows you to begin the dining experience before the customer even walks into your establishment.
- Boost posts or create sponsored ads. In addition to posting on social media you will need to create advertisements or pay to boost your posts. Platforms like Facebook are “pay to play” sites.
- Monitoring. Social media monitoring consists of checking your reviews on various platforms, checking comments and tagged posts. What are people saying about your restaurant on social media?
- Loyalty Program. Having a loyalty program is a great way to increase your sales. One way to start customers in your loyalty program is to obtain customer emails.
- Write A Blog. Blogging may seem like the last thing you want to do for your restaurant, but this can be a great way to share recipes, tips and tricks or to share the story of your restaurant.
- Use Pinterest to pin your food photos. Pinterest allows you to pin photos of your food that you can link to your website or social media platforms. Pins are constantly being pinned and repinned which creates an endless marketing cycle for your restaurant.
14 EFFECTIVE SOCIAL MEDIA MARKETING TIPS FOR FOOD INDUSTRY
From recurpost.com
- Choose Social Media Platforms That Matter. There are a lot of social media platforms that people use. However, not all of them demand your attention. The best platforms for food marketing are Facebook, Instagram, and Twitter.
- Plan Your Content For Food Marketing. Building a presence on social media is completely dependent on your content. Simply creating social media profiles will not drive people to your venue.
- Optimize Your Online Presence. Let people find you wherever they search for you! Having a good online presence starts with a good website. The people who click on the link given on your social accounts must land on a fully responsive web page.
- Create High-Quality Images And Videos. Food marketing on social media is all about making people want to comment “I need to try out this dish now!” on your posts.
- Post At The Right Time. “Timing is everything.” This saying is particularly true for social media. For example, it is not at all optimal to post a picture of a breakfast dish at a time when people are either hitting the bar or their beds.
- Run Contests And Giveaways. Contests and giveaways are a great way to build rapport and engagement on your social media profiles. They play a huge role in spreading the word about your restaurant.
- Collaborate With Influencers. Influencer marketing is on the rise like never before and has become integral to every marketer’s viral content marketing strategy.
- Run Social Media Ads. Social media platforms like Facebook, Instagram, Youtube, and Twitter allow you to run paid advertisements. They are a suitable means of reaching a wide audience and lets your restaurant stay in the minds of people.
- Utilize User-Generated Content. What’s better than free content generated by your customers themselves? Re-share customers’ content showcasing your restaurant, as it can build social proof and brand awareness.
- Respond To Comments And Reviews. Reputation management is very essential for a restaurant. Just one bad review left unanswered can make people question your restaurant’s capability to provide solutions to customers’ queries.
32 BEST RESTAURANT MARKETING STRATEGIES (2023 UPDATES) - EAT APP
From restaurant.eatapp.co
- Add reservation links to Google Business. Are you still obsessing over your Yelp reviews? The reality is that Yelp is becoming increasingly irrelevant as Google dominates online food searches more and more.
- Send email marketing that actually works (ie. personalized and automated) Almost all articles about restaurant marketing suggest sending an 'email newsletter' as a way to get more customers.
- Send birthday reminder emails. Related to the tactic above but this one deserves it's own section. It's that important! Birthday's the single most important dining day for most people in the year.
- Connect your front-of-house to your website with live chat. Have you ever been on website and seen a little live chat pop up from the corner of your screen?
- Try the online reservation platforms. Online booking platforms are pretty much a requirement for fine dining restaurant marketing. They give you access to millions of diners looking for places to eat each month.
- Work on presentation of dishes so they are Instagrammable. 'instagrammable dessert' is a relatively new phrase in the world of restaurant marketing. The basic idea is that the plating and presentation of a dish encourages people to take photos and share them online - especially on Instagram where hashtags like #foodporn are extremely popular.
- Run coupon and discount campaigns. Coupons and discounts are always an option to get people through the door. Offer free dishes, 10% discounts or the ultimate of all restaurant discounts - the buy one get one free offer.
- Focus on customer loyalty. Loyalty - getting customers to come back again and again should always be one of the main parts of restaurant marketing. Loyal customers cost the least in marketing to get them to come back, and are also more likely to tell their friends.
- Local online ads. Unless your restaurants is based on remote island, the vast majority of your customers will be local. This of course means you want to direct your marketing spend to your local neighborhood.
- Improve local discovery online aka Restaurant SEO. Every day people search for things like 'Italian restaurants near me' thousands of times. Fun fact: Did you know that across the globe people search the terms 'restaurants near me' 20 million times every month!
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