INTRODUCTION The “CMO Action to Spark a Growth Reaction” research initiative revealed that while marketers are evolving from brand storytellers to strategists, they still have hurdles to … From bing.com
the CMO’s mission. He discusses the use of the Net Promoter Score and other metrics to evaluate business results at Philips, touching on Philips’ engagement with LinkedIn and its … From bing.com
Oversight over insight Given how the role of marketing has evolved in recent years to include, and emphasize, all things related to the customer, one might think the chief marketing officer is the … From bing.com
Services CMO Client Experiences At Deloitte, we invite chief marketing officers (CMOs) to bring us their biggest challenges, knowing we have what it takes to bring a new business vision to life. From bing.com
THE NEAR DECADE-LONG transformation of the chief marketing oficer (CMO) role is now well established in the minds of most C-level executives. Growing expectations from the business … From bing.com
MEDIA ACCOUNTABILITY: THE CMO’S ROLE IN MEDIA TRANSPARENCY
As the debate over media transparency intensifies, the CMO’s role is expanding beyond managing agency relationships to overseeing effective media and advertising risk … From bing.com
What are Elevation Labs? The CMO Elevation Lab is designed for accomplished CMOs who are looking to further elevate their leadership and impact in the next phase of their executive … From bing.com
2025 SEMICONDUCTOR INDUSTRY OUTLOOK | DELOITTE INSIGHTS
These trends and others play into our 2025 semiconductor industry outlook, where we drill down into four big topics for the year ahead: generative AI accelerator chips for PCs and … From bing.com
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