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WHAT THE NUMBERS MISSED: 4 TIMES PERSONAS COULD HAVE SAVED …
Jun 5, 2025 Discover how personas can help you avoid costly business mistakes—like those made by JCPenney and Coca-Cola—and create products users love.
From interaction-design.org


THE PSYCHOLOGY BEHIND PERSONAS: WHY THEY WORK IN ANY JOB, …
Learn why personas work in any job or industry—rooted in psychology, empathy, and better decision-making.
From interaction-design.org


WHY PERSONAS DON’T REPRESENT EVERY USER | IXDF
Personas don’t represent every user—and that’s a good thing. Learn why and how to consider your wider audience.
From interaction-design.org


HOW TO CREATE DESIGN PERSONAS: A STEP-BY-STEP GUIDE FOR …
Discover how research-based personas help you create intuitive, user-centered designs. Learn how to gather insights, define personas, and design for real users.
From interaction-design.org


PERSONAS | THE ENCYCLOPEDIA OF HUMAN-COMPUTER INTERACTION, …
The move from creating engaging personas to scenarios reflects the move from a static character description to an active character in a story — a narrative. In the following, I draw on an …
From interaction-design.org


THE SECRET TO SUCCESS? UNDERSTANDING PEOPLE—HOW TO USE …
May 5, 2025 Discover how personas help you design smarter, user-centered solutions that boost careers and align teams.
From interaction-design.org


PERSONAS: WHAT THEY ARE AND WHY THEY MATTER | IXDF
Design for real people—not assumptions. Master personas to create user-centered products, services, and experiences and get ahead in your career.
From interaction-design.org


HOW TO CREATE RESEARCH-BACKED USER PERSONAS: THE UX …
Master personas with our 2025 UX guide—build with real research, align teams, and future-proof your design career.
From interaction-design.org


PERSONAS – A SIMPLE INTRODUCTION | IXDF - THE INTERACTION DESIGN ...
Creating personas helps you understand your users’ needs, experiences, behaviours and goals. Learn more about how they help you create great user experiences.
From interaction-design.org


WHAT ARE PERSONAS? — UPDATED 2025 | IXDF - THE INTERACTION …
Learn to research, build, and apply personas that humanize users, cut costly errors, and drive user-centered design that improves lives and grows your career.
From interaction-design.org


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